11 Tips To Trigger Emotions Through Design

Business operations are highly dependent upon their customer’s nature. Therefore, the psychology behind a brand’s strategy and its customer’s mindset are the two fundamental elements of every design. Any design for marketing, advertising, and business operations should contain all the necessary factors to increase engagement and provoke action. The industry is always changing, and so is the audience. Designers have to keep up with the latest market trends and latest consumer behaviors to create a design that can go a long way for sustaina . . . [More]

11 Tips To Trigger Emotions Through Design

Business operations are highly dependent upon their customer’s nature. Therefore, the psychology behind a brand’s strategy and its customer’s mindset are the two fundamental elements of every design. Any design for marketing, advertising, and business operations should contain all the necessary factors to increase engagement and provoke action. The industry is always changing, and so is the audience. Designers have to keep up with the latest market trends and latest consumer behaviors to create a design that can go a long way for sustaina . . . [More]

Why I chose Fathom Analytics

Have you heard of Fathom Analytics? Most folks have never heard of any website analytics solution other than Google. But you may have noticed, on this site, that I don't have to pop up any notice about GDPR or cookies. That's because I've switched from Google Analytics to Fathom Analytics. You've heard the saying, right? There's a well known saying in the product world: if you're not paying for the product, you are the product. What it means is that companies like Facebook and Google (and no, I'm not in a war with either of them) . . . [More]

Why I chose Fathom Analytics

Have you heard of Fathom Analytics? Most folks have never heard of any website analytics solution other than Google. But you may have noticed, on this site, that I don't have to pop up any notice about GDPR or cookies. That's because I've switched from Google Analytics to Fathom Analytics. You've heard the saying, right? There's a well known saying in the product world: if you're not paying for the product, you are the product. What it means is that companies like Facebook and Google (and no, I'm not in a war with either of them) . . . [More]

Your Guide to Google Core Web Vitals

With over half of website traffic originating from organic search, you’ll naturally want to improve your search engine rankings. However, there are many ranking factors to consider, and popular platforms such as Google regularly change their criteria. Now, Google has announced that Core Web Vitals will become a ranking factor in May 2020. Google is by far the world’s most popular search engine, accounting for more than 88 percent of total desktop search traffic. If you want to attract more visitors to your site, it’s crucial you start . . . [More]

Your Guide to Google Core Web Vitals

With over half of website traffic originating from organic search, you’ll naturally want to improve your search engine rankings. However, there are many ranking factors to consider, and popular platforms such as Google regularly change their criteria. Now, Google has announced that Core Web Vitals will become a ranking factor in May 2020. Google is by far the world’s most popular search engine, accounting for more than 88 percent of total desktop search traffic. If you want to attract more visitors to your site, it’s crucial you start . . . [More]

Advanced Email Personalization

Every now and then I read an article that I wish I wrote. The other day I read one on email personalization. It's not the words or even the ideas. It's the depth on such an important topic. I have known Brennan for years. There's no one better to write this article. So for today, I'm just going to point you to this great article: 3 Advanced Email Personalization Strategies To Increase Engagement And Sales He covers how to communicate with people after they give you their email. If you're not segmenting your audience already, you need t . . . [More]

Advanced Email Personalization

Every now and then I read an article that I wish I wrote. The other day I read one on email personalization. It's not the words or even the ideas. It's the depth on such an important topic. I have known Brennan for years. There's no one better to write this article. So for today, I'm just going to point you to this great article: 3 Advanced Email Personalization Strategies To Increase Engagement And Sales He covers how to communicate with people after they give you their email. If you're not segmenting your audience already, you need t . . . [More]

Business Jargon to Know When Starting an Online Business

Starting an online business opens up a world of possibilities. People turn to the digital realm for all their needs, whether it’s food or professional marketing services. From this dependency, your new online business can get its footing in any field. However, you will first want to know some business jargon that will pop up frequently. Then, you can continue down the path to success. 1. Return on Investment (ROI) You should receive a return on investment (ROI) on the things you purchase to aid your business. This category is vast an . . . [More]

Business Jargon to Know When Starting an Online Business

Starting an online business opens up a world of possibilities. People turn to the digital realm for all their needs, whether it’s food or professional marketing services. From this dependency, your new online business can get its footing in any field. However, you will first want to know some business jargon that will pop up frequently. Then, you can continue down the path to success. 1. Return on Investment (ROI) You should receive a return on investment (ROI) on the things you purchase to aid your business. This category is vast an . . . [More]

Mobile Plugins for WordPress: 5 Best Solutions for Great UX on Mobile

Smartphones and tablets have become more powerful lately, with mobile traffic now accounting for more than half of all website traffic. Therefore, if your site isn't responsive, you might be missing out on valuable conversions. Using mobile plugins for WordPress can help you optimize your site's user experience (UX) for your mobile visitors. The post Mobile Plugins for WordPress: 5 Best Solutions for Great UX on Mobile appeared first on ThemeIsle Blog. Re Posted From: Mobile Plugins for WordPress: 5 Best Solutions for Great UX on MobileThemeIsl . . . [More]

Mobile Plugins for WordPress: 5 Best Solutions for Great UX on Mobile

Smartphones and tablets have become more powerful lately, with mobile traffic now accounting for more than half of all website traffic. Therefore, if your site isn't responsive, you might be missing out on valuable conversions. Using mobile plugins for WordPress can help you optimize your site's user experience (UX) for your mobile visitors. The post Mobile Plugins for WordPress: 5 Best Solutions for Great UX on Mobile appeared first on ThemeIsle Blog. Re Posted From: Mobile Plugins for WordPress: 5 Best Solutions for Great UX on MobileThemeIsl . . . [More]

Torque’s Social Hour: Ryan Singel from Contextly

The Torque Social Hour is a weekly livestream about WordPress news, events, and life in quarantine. In this week’s episode Doc will talk with Ryan Singel, the founder and CEO of Contextly, about how to keep readers on your site longer. Ryan is formerly an editor and journalist, and currently a Fellow at Stanford Law School’s Center for Internet and Society. Join us next Wednesday from 3-4pm PST when our special guest will be Greg Rickaby. The post Torque’s Social Hour: Ryan Singel from Contextly appeared first on Torq . . . [More]

Torque’s Social Hour: Ryan Singel from Contextly

The Torque Social Hour is a weekly livestream about WordPress news, events, and life in quarantine. In this week’s episode Doc will talk with Ryan Singel, the founder and CEO of Contextly, about how to keep readers on your site longer. Ryan is formerly an editor and journalist, and currently a Fellow at Stanford Law School’s Center for Internet and Society. Join us next Wednesday from 3-4pm PST when our special guest will be Greg Rickaby. The post Torque’s Social Hour: Ryan Singel from Contextly appeared first on Torq . . . [More]

How to Make Interactive Videos Quickly & Easily

It should be easy and inexpensive to create interactive videos If you were to google “interactive videos” right now, like I did the other day, you'd find a ton of options � platforms that help you make and host these videos, and articles that teach you how to make interactive videos. You know what you won't find on most of those sites? The price. Out of 12 different platforms I looked at, I discovered that only 2 had listed prices. That tells me I'm not the intended audience for the rest of those platforms. I get it. Not every platf . . . [More]

How to Make Interactive Videos Quickly & Easily

It should be easy and inexpensive to create interactive videos If you were to google “interactive videos” right now, like I did the other day, you'd find a ton of options � platforms that help you make and host these videos, and articles that teach you how to make interactive videos. You know what you won't find on most of those sites? The price. Out of 12 different platforms I looked at, I discovered that only 2 had listed prices. That tells me I'm not the intended audience for the rest of those platforms. I get it. Not every platf . . . [More]

How to Edit a Footer in WordPress – Beginner’s Guide

Editing the footer can be a tricky subject because some themes do things differently than other themes. That is, how you edit a footer in one theme might not be quite the same as you do in another theme. The post How to Edit a Footer in WordPress � Beginner’s Guide appeared first on ThemeIsle Blog. Re Posted From: How to Edit a Footer in WordPress � Beginner’s GuideThemeIsle Blog . . . [More]

How to Edit a Footer in WordPress – Beginner’s Guide

Editing the footer can be a tricky subject because some themes do things differently than other themes. That is, how you edit a footer in one theme might not be quite the same as you do in another theme. The post How to Edit a Footer in WordPress � Beginner’s Guide appeared first on ThemeIsle Blog. Re Posted From: How to Edit a Footer in WordPress � Beginner’s GuideThemeIsle Blog . . . [More]

SEO for Startups: 4 Plugins to Boost Your Search Rankings

Are you launching a startup and want to build your audience while establishing a successful brand? If so, you’re not alone. Countless startups try to break into already crowded markets every year, and many of them never make it off the ground.  The key to turning your business into a well-known brand is a robust search engine optimization (SEO) strategy. Simply put, SEO is the practice of organically increasing the quality and quantity of your website traffic. The increase in traffic results in a better position on Google’s search engin . . . [More]

SEO for Startups: 4 Plugins to Boost Your Search Rankings

Are you launching a startup and want to build your audience while establishing a successful brand? If so, you’re not alone. Countless startups try to break into already crowded markets every year, and many of them never make it off the ground.  The key to turning your business into a well-known brand is a robust search engine optimization (SEO) strategy. Simply put, SEO is the practice of organically increasing the quality and quantity of your website traffic. The increase in traffic results in a better position on Google’s search engin . . . [More]